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Shira Reifman is the Director of Keren Or.  Based in Jerusalem, Shira oversees all of the organization's programs, as well as development and engagement efforts worldwide.  

Shira joined Keren Or in September 2019, after ten years at Kishorit, a kibbutz in the Galilee for adults with special needs, where she was a Development Associate from 2008-2012, and the Director of Development from 2012-2019. 


During her tenure at Kishorit, Shira managed all of the organization's fundraising and public relations initiatives in the US, Canada, the UK, Holland, Australia and Israel. She worked closely with volunteers on four continents to create successful fundraising events, and developed partnerships with foundations, federations, and private donors. 


Prior to making aliyah in 2007, Shira worked for the Orthodox Union for ten years in both their youth and special needs divisions. 

Shira Reifman

Shira served as the Coordinator of National Projects for the OU’s National Jewish Council for Disabilities and the Coordinator for Junior Yachad, a youth group that brings adolescents with special needs together with their same-age peers, for weekend retreats, summer camps, and a range of social and educational programs. 


Most significantly at the OU, Shira served as a Regional Director for the Upstate New York region of the National Conference of Synagogue Youth (NCSY), the OU’s youth group, for eight years, and as the National Director of Operations for NCSY.  As Director of Operations, Shira developed an ombudsman system, introduced extensive staff training for hundreds of employees and volunteers across North America, and created sexual harassment policies for the organization.  She oversaw the creation of myriad new summer programs that brought hundreds of teenagers to Israel and Jewish summer camps, as well as the organization’s year-round programming. 


Shira holds a Bachelors Degree, a Masters in Social Work (MSW), and a Masters in Business Administration (MBA), all from Columbia University in New York City and was selected by the Wexner Foundation as a Wexner Graduate Fellow.  Shira is married to Rabbi Daniel Reifman, a teacher at the Pardes Institute and the Bar Ilan kollel, and they are the proud parents of five daughters. 


Eli Malki

Elli Malki is the CFO of Keren Or, a position he has held since 2012.  An economist by training, Elli specializes in the financial management of nonprofits. 


He consults for many organizations, helping managers create clear and transparent financial management systems, budgets for funders and donors, and procedures and tools for efficient reporting. Prior to coming to Keren Or,


Elli was the CFO and Deputy Director of the American Jewish Joint Distribution Committee (AJJDC) in the former Soviet Union for ten years (1998-2008), the Founder and CEO at AJJDC Real Estate Company (AREC), a subsidiary of AJJDC that manages its community centers in the FSU (2005-2008), and the Manager of Business Development at Hadasit Medical Research and Development Ltd., a subsidiary of Hadassah Medical Organization (1994-1998). 

Elli Malki
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